It's tradition, Habibi

Olive oil has been a cornerstone of Tunisian tradition for centuries, deeply rooted in our culture and history. Extra Virgin Olive Oil, renowned for its incredible health benefits and rich heritage, represents the essence of this legacy.

However, did you know that not all products labeled as “Extra Virgin Olive Oil” truly meet the standards—or are even entirely olive oil? Large international corporations often buy high-quality Tunisian olives and oils, mixing them with lower-grade “rest” olives. This process dilutes the unique characteristics and quality of the oil while driving down prices for hardworking olive farmers, both in Tunisia and across Europe.

That means that if you're accustomed to be always buying your olive oils from bigger supermarkets, you have problably never tasted actual Extra Virgin Olive Oil! (more below)

  • 100% organic, 100% chemlali

    Our olive oil is 100% organically harvested and produced, using but nothing but a single olive kind: the desert hardened Chemlali Olive.

  • Impact

    We support our own various projects centered around social and environmental justice, minimizing our direct and supplychain (scope-3) emissions.

  • Sustainability

    We embody sustainable practices in everything we do, all our negative impact that we can't completely mitigate as of now, is offset through verified local impact projects.

So that's not very cool

As we mentioned above, that's not a great situation for farmers internationally, Tunisia and it's hardworking folks and consumers worldwide. Not only do we all deserve high quality olive oil in the shelves of our kitchen, we deserve to know where the products we buy originates.

More on that later, but first...

What makes Trust Me Habibi (TMH) Olive Oil good?

100% Organic

We can't say this enough, but our TMH produced Extra Virgin Olive Oil is 100% organic. This means that there are no added pesticides and only water from rainfall. All olives are picked by hand.

One single olive: Chemlali

We use only but one olive from our groves. The Chemlali olive, native to Tunisia, has been cultivated for centuries, thriving in the arid regions of El Jem and Sfax. Known for its resilience, the tree produces a high yield of mild, smooth olive oil with light fruitiness, grassy notes, and a delicate peppery finish.

A cornerstone of Tunisia’s heritage, Chemlali olive oil boasts low acidity and exceptional quality, making it a staple of Mediterranean cuisine. Its history is deeply tied to Tunisia’s cultural and economic development, symbolizing tradition and sustainability in olive farming.

Extra Virgin

Our Olive Oil is 100% Extra Virgin guarranteeing the highest quality available. It is Extra Virgin through the methods and practices used by our family factor for our oil. Our oil is great for cold and warm dishes. There is no difference.

Oil with a mission

We are longing to become the first (not the last) Fair Trade Certified olive oil brand of Tunisia. Fair Trade is the organization safeguarding good/healthy working conditions for workers and fair pay.

However, as this is a lengthy process that can take several years, we have decided to set up our own impact projects in the meantime. This way, you not only buy high grade Olive Oil but you're also making a difference with every buy. Read more on our Impact page.